About us

Our company Sapir Bulgaria LTD. Has been operating in the Bulgarian market for more than 30 years. We specialize in import and distribution of consumer goods, such as: Home appliances, Kitchenware, Self-care products & DIY. The marketing of our wide range of products is based on our well-known brands: SAPIR ™ and ZEPHYR ™.

Over the years we have gained a reputation as a highly reliable partner among our distributors & clients, and today our products are sold in every supermarket, such as: Metro, Billa, Kaufland, Praktiker, Maxima, TechnoMarket, and many more. Furthermore, our marketing channels include 1000 retail shops served by our sales agents, our own street shops and on-line shop (www.houseware.bg). To support this vast and complex network of selling channels we have established a reliable and very efficient logistic network that includes: 3 logistic centers spread out in key strategic locations in Bulgaria and a fleet of delivery vehicles.

We are constantly on the lookout for new and exciting products to offer to our clients and thus our products range is growing on a daily basis.